In the Architecture, Engineering, and Construction (AEC) industry, clarity and precision are paramount. Projects hinge on detailed plans, precise measurements, and exact specifications. Yet, when it comes to professional identities, many of us fall back on titles that can be vague and often misleading. This can create confusion, misaligned expectations, and missed opportunities for collaboration. Instead of relying on titles, we should focus on clearly communicating what we do. Here’s why this approach is crucial and how it can benefit everyone in the AEC industry.

Titles Are Ambiguous; Actions Are Not

Consider the title “Project Manager.” In the AEC world, a project manager’s responsibilities can vary greatly depending on the firm, project size, and specific needs. One project manager might oversee schedules and budgets, while another might be deeply involved in the technical aspects of construction. By describing specific duties—such as “I coordinate schedules and budgets for commercial construction projects” or “I oversee the technical design and compliance of residential buildings”—you provide a clearer picture of your role and expertise.

Enhancing Collaboration Through Clarity

AEC projects are inherently collaborative, requiring input from architects, engineers, contractors, and various specialists. Misunderstandings about roles can lead to costly errors and delays. By articulating what you do rather than relying on your title, you ensure that your colleagues and collaborators understand exactly how you contribute to the project. For example, instead of saying “I’m a structural engineer,” you could say “I design and analyze structural systems to ensure they can withstand environmental and load stresses.”

Building Trust with Clients and Partners

Clients often have limited knowledge of the intricacies of the AEC industry. When you explain your role in terms of actions and outcomes, you build trust and confidence. A client might not fully grasp what an “MEP Coordinator” does, but they will understand if you say, “I ensure that the mechanical, electrical, and plumbing systems are integrated smoothly and efficiently.” This not only demystifies your work but also highlights the value you bring to the project.

Fostering a Learning Environment

The AEC industry is continuously evolving with new technologies, materials, and methods. A culture of clear communication supports learning and adaptation. When professionals describe their work in detail, it provides opportunities for others to learn from their experiences and expertise. For instance, a BIM specialist might explain, “I create and manage digital models of buildings to optimize construction processes and detect potential issues early on.” This not only clarifies their role but also educates colleagues about the benefits of BIM.

Personal and Professional Growth

For individuals, articulating what you do rather than your title can also be a powerful tool for career development. It encourages you to reflect on your skills and contributions, making it easier to identify areas for growth and opportunities for advancement. Moreover, it helps you communicate your value effectively during performance reviews or job interviews. Instead of saying “I’m an architect,” you could say, “I design sustainable residential buildings with a focus on energy efficiency and innovative use of space.”

Practical Steps to Implement This Approach

1. Reflect on Your Daily Tasks: List your daily tasks and responsibilities. Focus on what you do rather than the general scope of your job.

2. Communicate Clearly: Practice explaining your role to someone outside the industry. Use plain language and specific examples to convey your responsibilities and achievements.

3. Update Your Professional Profiles: Revise your LinkedIn profile, resume, and business cards to reflect your actions rather than just your title.

4. Encourage Your Team: Promote this approach within your team or organization. It can improve internal communication and enhance overall project coordination.